![]() ![]() And unlike a coffee mug that you’ll have to lug around all day, the rubber sleeve can be shoved in your bag or rolled up on your backpack strap for easy portability. Freedom sleeve come in a variety of colors and has cut outs that resemble a smiling face. The project, which is currently crowdfunding on IndieGoGo, bets that getting people to switch from paper to plastic sleeves will be an easier change than converting people from paper to plastic cups. But Freedom Sleeve wants to raise awareness. Most coffee drinkers will acknowledge that disposable cups are wasteful, but they’re less likely to point to the paper sleeve as a needless source of refuse. It’s the cup’s ability to allow drinkers to identify visually with the disposable cup tribe that makes Just Swap It a compelling alternative paper. Unlike other reusable cups, Just Swap It allows the user to continue to appear as if they are drinking coffee from a trendy café, even if they brew their coffee at home. It’s this similarity that makes the cup a compelling alternative paper. ![]() Except for the color of the lid, it could be mistaken for a regular coffee cup. The cup itself is minimal, with a bright lid and band to prevent spillage, plus small logo. They’ve designed a reusable cup made from bamboo and resin, which comes in two barista-approved sizes (cappuccino and latte). Berlin-based company Just Swap It wants to change that. While reusable coffee thermoses aren’t new, we’re more used to seeing them tucked into car cup holders than being toted around to hip cafes. We went out to find designers that are fighting back, challenging us to lessen the impact of our caffeine-habit on the environment. From the used up grounds to heat protectant cardboard sleeves, the coffee to-go industry produces an astonishing amount of waste on a daily basis-the UK alone goes through approximately 2.5 billion disposable coffee cups per year. And it’s not just because of the coated-paper cups we toss in the bin without a second thought. While we look forward to that first sip every day, we admit that it’s a less than eco-friendly indulgence. Your morning cup of coffee: delicious, life affirming, essential and…not so sustainable. ![]()
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